Objective: Increase brand loyalty in the luxury market by providing travel-related services tailored to each guest’s specific preferences

Outcome: HY PASS System is composed of an integrated RFID elite status membership card and a mobile application available only to the luxury guest. The concept is based on collecting data, organizing and processing guests’ preferences in order to anticipate the guest’s needs to be able to deliver tailored services and solutions. The HY PASS mobile application provides the guest with a 24/7 personal concierge with access to the guest’s specific preferences. The HY PASS device collects data through the RFID chip and alerts hotel staff, restaurants, and partner stores upon the guest’s arrival.

Examples of the HY PASS System:

• Hotel limo waiting at the airport

• Automatic check in with the HY PASS card acting as the room key

• Recommending partner restaurants, stores, museums and events based on the guest’s profile, making reservations, providing locations and drivers if needed

• Submitting the guest’s preferences and measurements to partner stores and restaurants to insure the manager is there to service you

• Provide personal assistants to shop for the guest

Programs: Illustrator, Photoshop, InDesign

Collaboration: Park Hyatt Milano and Domus Academy

Group Members: Lauren McCullough, Yu-Wei Kuo, Natalia Chobanu, Sandeep Gajula, and Erhan Ula