Objective: Develop a strategy to increase Danone brand visibility beyond yogurt in Italy.

Outcome: Vivi Danone’s Healthy Trainer System incorporates the Danone brand into the consumer’s daily life by:

• hosting health and fitness events such as grocery store pop-up kiosks with food samples and educational materials

• promoting a free user-friendly Digital Trainer mobile app with exercise and calorie tracking

• providing gyms and fitness centers with interactive vending machines that digitally link with the Vivi Danone Digital Trainer App and are filled with Danone products

• creating social networking sites with health advice columns and meal recipes

• introducing a new line of activewear clothing and accessories

Programs: Illustrator, Photoshop, InDesign

Collaboration: Danone and Domus Academy

Group Members: Lauren McCullough, Gisella Cianci, Manassanun Noksakul